Story Samurai

In this conversation, Kim Murray shares her journey into influencer marketing, starting from her early experiences with affiliate marketing. She explains the fundamentals of affiliate marketing, the importance of choosing the right affiliates, and the significance of audience overlap. Kim discusses the scaling of influencer campaigns, the distinction between vanity metrics and ROI proven influencers, and strategies for effective influencer marketing, particularly focusing on micro-influencers and their impact on brand engagement.